8/04/2006

Time for a spellcheck

The ad in the screen snapshot below is running, at the time of this post, on the home page & article pages of Prospect, a pretty serious magazine from the UK whose articles I've been enjoying & learning a lot from, lately.

But what's the deal with this ad, now? It's one thing, you know, to misspell the name of a less-well-known country with, say, an awkward arrangement of letters in English context. (Take Liechtenstein, Kyrgyzstan, Azerbaijan, Djibouti ... & so on. Lovely!) Even that shouldn't make it through the process to the point of publication, of course. But misspelling Israel?

Come on, y'all.

2 Comments:

At 8/10/2006, Blogger Baus said...

That makes me think about my favorite country: Isfake.
That's where you find the RockCandy Mountain range.

 
At 8/10/2006, Blogger paul bowman said...

Whatever you say, Mr Baus.  : )

This ad is still being run without correction at Prospect's site, by the way. What it is is — as we say around here — unreal, man.

 

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